Woolworths is supporting Australian wildlife this festive season with the release of a Wally the Wombat Chocolate Sponge Roll, donating $1 from each sale to WIRES, Australia's largest wildlife rescue organisation.

Helping support the rescue and care of our native wildlife, Wally the Wombat is decked with Belgian chocolate decorations, and is a fun way to do good for wombats like Wally, while adding a tasty treat to family celebrations.

Woolworths Food Company Managing Director, Guy Brent said: “Australian wildlife have had a rough few years between drought, bushfires, record rains and floods, and as Today’s Fresh Food People, we’re determined to help all Australians, even the furry ones. 

“Our work and support for WIRES in their efforts to rescue, rehabilitate, and release vulnerable and endangered native animals is one of the many ways we’re working to foster positive change in our local communities.

“Our popular Reindeer Carrots are also making a return, perfect to be left out on Christmas Eve for Santa’s helpers, with 10 cents from each pack also going to WIRES.”

WIRES CEO Leanne Taylor said: “ The Woolworths and WIRES Food For Wildlife program has provided carers across Australia with extensive support to take care of injured or orphaned wildlife and return them to the wild. 

“We are extremely grateful to Woolworths for their support and we are thrilled with the launch of Wally the Wombat in stores to help our animals in care get back into the wild in time for Christmas”.

Woolworths, with the support of its customers across Victoria, has raised more than $271K in the last three years to support WIRES and Australia's native animals who have endured bushfires and considerable floods in that time.

Wally the Wombat is made with a delicate chocolate sponge roll, filled with creamy chocolate and coated in mottled chocolate buttercream; and is available in select Woolworths stores nationally and online for $25 (serves 10, $2.50 per serve), while stocks last.