Coles is going ‘all in’ to support FightMND’s annual Big Freeze campaign, with more ways available than ever to help raise vital funds for Motor Neurone Disease (MND) research and treatments.
The new Big Freeze 9 beanies are now available in all Coles supermarkets, selected Coles Express sites and via Coles Online, with 100 per cent of funds from beanies sales going to FightMND.
Coles will also donate 10 cents from the sale of more than 90 Coles Brand Australian Fresh Pork products and 20 cents from each specially marked pack of Coles Australian Pork Boneless Shoulder Roast, Coles Regular Pork 3 Star Mince 500g and Coles Australian Pork Loin Chops sold in its supermarkets and through Coles Online until June 20 to the Big Freeze 9 campaign.
In the true spirit of the “Big Freeze,” for the first time Coles has partnered with iconic Australian brand Peters Ice Cream and will be donating $1 from the sale of specially marked Big Freeze Icy Pole Lemonade 8-pack to the cause. Customers can also make a donation of their choice at any Coles supermarket or with their Coles Online shop.
All money raised at Coles will be invested in cutting-edge research projects focused on fast-tracking new MND treatments and driving discoveries towards a cure as well as supporting projects to help improve the lives of Australians living with MND.
FightMND patron and co-founder Neale Daniher AO, who was diagnosed with Motor Neurone Disease in 2013, urged all Australians to help lead the fight against this beast of a disease.
“I live by the words ‘when all is said and done, more is said than done. It’s not about what you say, it’s about what you do.’ So this Big Freeze 9, I’m asking Australians to join the fight and lead with their actions,” he said
"Join me in the all in fight against MND and let's show this Beast that we won't back down."
The campaign coincides with the AFL’s annual “Big Freeze at the G” blockbuster between Collingwood and Melbourne on the King’s Birthday weekend, as well as Big Freeze matches in WA (West Coast vs. Collingwood, June 3) and for the first time ever, in Queensland (Brisbane vs. Sydney, June 16).
FightMND was established in 2014 with the purpose of finding effective treatments and ultimately a cure for Motor Neurone Disease.
MND is the name given to a group of diseases in which the nerve cells (neurones) controlling the muscles that enable us to move around, speak, swallow and breathe fail to work normally and eventually die. MND gradually takes away the patient’s use of their arms and legs, their ability to eat and swallow, their speech and ultimately their ability to breathe - all in an average timeframe of just 27 months.